Samuel Goldwyn, famous movie producer, was anxious to obtain screen rights to one of George Bernard Shaw's plays. He embarked upon a strategy to flatter Shaw into accepting a modest fee.
"Think of the millions who would otherwise never see your plays. "Think of the contribution to art," said Goldwyn.
Shaw composed the following response:
"The trouble is, Mr. Goldwyn, that you think of nothing but art, and I think of nothing but money."