F. Scott Fitzgerald (1986-1940) was a highly successful novelist during his lifetime, noted among other things for the perfection of his style and language and the energy of his stories.
One of his projects was a motion picture under the supervision of producer Joseph L. Mankiewicz. It seems that Mankiewicz was convinced that the film "The Three Comrades" would make more money if the leading character didn't die. He asked Fitzgerald to change the script.
"Camille" would have made twice as much if Garbo had lived," he argued.
"How about 'Romeo and Juliet,'" countered Fitzgerald, "you wouldn't have wanted Juliet to live, would you?"
Mankiewicz, whose cultural experience did not extend beyond the big screen, thought a bit and then recalled the unsuccessful 1936 version of Shakespeare's play.
"That's just it," he replied, "Romeo and Juliet' didn't make a cent ..."
----------------A Final Thought ...
"Itís not a slam at you when people are rude--itís a slam at the people theyíve met before."
- Francis Scott Key Fitzgerald (1896Ė1940), U.S. author