In the mid-1960s, the president of Rival Dog Food invited the press to lunch. He brought along a special guest: a pedigreed collie, which sat at the main table with him and was served Rival's new "all-beef dinner" for its meal.
A clever way to get attention, except that the dog wouldn't eat the food. Wouldn't even sniff it.
"In desperation," wrote some of those present at the event, "the Rival president reached into the dog's bowl and ate the stuff himself -- to the cheers of reporters.
"The next day, newspapers carried stories with headlines such as RIVAL PRESIDENT EATS DOG FOOD, BUT DOG WON'T."
"I've never used an animal since," said the chairman of Rival's PR firm ... who was fired the next day.
----------------A Final Thought ...
"Iím not confused, Iím just well mixed."
- Robert Frost (1874-1963), U.S. poet