Business Strategy

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The printer attached to a small firm's computer was starting to produce a faint image. The fellow tasked with such cosmic problems accordingly called a local repair shop. There, a friendly man informed him that the printer probably needed only to be cleaned. Because the store charged $50 for such cleanings, he indicated the fellow might be better off reading the printer's manual and trying the job himself.

Pleasantly surprised by his candor, the potential customer asked,

"Does your boss know that you discourage business?"

"Actually, it's my boss's idea," the employee replied. "We usually make more money on repairs if we let people try to fix things themselves first ..."